B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1%
1% -- ai summary link click rate for Links inside Google AI summaries (2026)
Links inside Google AI summaries were clicked in 1% of visits according to Pew Research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://www.tilio.co.uk/blog/building-a-zero-click-moat-for-your-brand ↗
Source Article
Building a zero-click moat for your brand | Tilio
28 April 2026
Building a zero-click moat for your brand
As zero-click search grows, brands need to focus on accuracy, defensibility and conversion, making sure answer engines describe them properly, cite the right pages and send high-intent visitors to content worth clicking.
In this post
Seeing you…
Original Research
Pew Research Center
· Original study ↗
Methodology
Links inside the AI summary itself were clicked in just 1% of visits.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Links inside Google AI summaries: 1% ai summary link click rate. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-summary-link-click-rate-google
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-summary-link-click-rate-google" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- ai summary link click rate for Links inside Google AI summaries<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/ai-summary-link-click-rate-google" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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