B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1%
1% -- ai summary link click rate for Google search users (clicks on links inside AI summary) (2026)
When an AI summary appears during a search visit, users click a link inside the summary in only 1 percent of visits.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://digitalstrategyforce.com/journal/recovering-commercial-query-traffic-lost-to-google-ai-mode-… ↗
Source Article
Recovering Commercial-Query Traffic Lost to Google AI Mode Ads: A Remediation Plan for 2026 | Digital Strategy Force
Recovering Commercial-Query Traffic Lost to Google AI Mode Ads: A Remediation Plan for 2026
On commercial queries, Google now inserts a paid layer inside the AI answer, and the organic click that once followed has collapsed to a fraction of its former rate. Recovering that qualified traffic is no lo…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center tracked real browsing behavior
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google search users (clicks on links inside AI summary): 1% ai summary link click rate. Source: Pew Research Center (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-summary-link-click-rate-pew
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-summary-link-click-rate-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- ai summary link click rate for Google search users (clicks on links inside AI summary)<br><small>Source: Pew Research Center (2026) · <a href="https://lighthousedata.io/data/ai-summary-link-click-rate-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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