B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- click through rate for Links cited inside Google AI summaries (2025)
When a Google AI summary appeared, links inside the summary were clicked in 1% of visits.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Pew Research Center
Primary
Tier C
https://taismo.de/en/seo-magazine/chatgpt-5-in-the-spotlight/ ↗
Source Article
ChatGPT 5: What It Means for Search and SEO | taismo
ChatGPT 5: What OpenAI’s Model Era Means for Search and SEO
Dominik Breitbach founded taismo, an SEO and GEO agency from Munich, and works as its Lead SEO Strategist on ongoing SEO support and visibility inside AI answers. He makes companies findable where their customers search today.
🔄 Last update…
Also cited by
Big Red Dog Marketing
https://bigreddog.marketing/blog/has-googles-ai-search-killed-seo/
2026-09-25
Original Research
Pew Research Center
· Original study ↗
Methodology
Share of visits in which a link inside the AI summary was clicked (Pew Research Center)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Links cited inside Google AI summaries: 1% click through rate. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-ai-summary-link-click-rate
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<blockquote cite="https://lighthousedata.io/data/pew-ai-summary-link-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- click through rate for Links cited inside Google AI summaries<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/pew-ai-summary-link-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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