B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- citation click rate for Google AI Overviews source links (2025-07)
Only 1% of users click the source links cited within Google AI Overviews.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025-07
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://www.365iwebdesign.co.uk/news/2026/02/10/ai-overviews-steal-58-percent-clicks-uk-websites/ ↗
Source Article
AI Overviews Now Steal 58% of Clicks: What UK Businesses Must Do
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center study on user clicks of AI Overview citations
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI Overviews source links: 1% citation click rate. Source: Pew Research Center (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pew-1pct-click-ai-citations
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pew-1pct-click-ai-citations" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- citation click rate for Google AI Overviews source links<br><small>Source: Pew Research Center (2025-07) · <a href="https://lighthousedata.io/data/pew-1pct-click-ai-citations" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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