B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1%
1% -- citation click rate for Google AI-generated search summaries (2025)
Only 1% of users click on a citation when Google displays an AI-generated summary.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research
Primary
Tier B
https://inovautus.com/is-your-website-outdated-red-flags-and-redesign-tips-for-accounting-firms-3/ ↗
Source Article
Is Your Website Outdated? Red Flags and Redesign Tips for Accounting Firms | Inovautus Consulting
Is Your Website Outdated? Red Flags and Redesign Tips for Accounting Firms
Written by: Katie Renelt
Key Points
- Your website is your firm’s digital storefront—often the first direct experience clients have with you.
- Outdated design, unclear messaging, and poor mobile performance are clear signals…
Original Research
Pew Research
· Original study ↗
Methodology
Pew Research study on user clicks in Google search results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google AI-generated search summaries: 1% citation click rate. Source: Pew Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-summary-citation-click-rate-1pct
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<blockquote cite="https://lighthousedata.io/data/ai-summary-citation-click-rate-1pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- citation click rate for Google AI-generated search summaries<br><small>Source: Pew Research (2025) · <a href="https://lighthousedata.io/data/ai-summary-citation-click-rate-1pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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