B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
27%
27% -- conversion rate improvement for Personalized audiences vs. batch sends (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (5)
Publitas
Primary
Tier B
https://www.publitas.com/blog/personalization-has-changed-has-your-strategy/ ↗
Source Article
Personalization Has Changed. Has Your Strategy? - Publitas
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By US Sales Director, Aaron Waters
Ten years ago, putting a first name in a subject line felt innovative. Today it’s just mail with a friendly face.
That’s the line from our recent joint webinar with Bloomreach, hosted with Bloomreach’s Simon Mills. The topic: why relevance, not recogn…
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Original Research
Publitas
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized audiences vs. batch sends: 27% conversion rate improvement. Source: Publitas (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized_audiences_conversion_improvement
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<blockquote cite="https://lighthousedata.io/data/personalized_audiences_conversion_improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- conversion rate improvement for Personalized audiences vs. batch sends<br><small>Source: Publitas (2022) · <a href="https://lighthousedata.io/data/personalized_audiences_conversion_improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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