B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
79%
79% -- consumer agreement rate for customers (2019)
79% of customers agree that a personalized dynamic website is more engaging than a static website.
- Secondary citation attributing the statistic to Marketo without underlying survey methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketo
Primary
Tier C
https://www.magnolia-cms.com/blog/magnolia-not-your-average-headless-cms.html ↗
Source Article
- Feb 11, 2019
- --
Magnolia: not your average headless CMS
Experience Magnolia in action
Experience Magnolia's key features firsthand in an interactive product tour.
Take a tour nowWith over 60 billion IoT devices expected to be in homes and businesses by 2024, many brands have made the decision to…
Original Research
Marketo
· Original study ↗
Methodology
Attributed to Marketo; survey methodology not stated in this article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 79% consumer agreement rate. Source: Marketo (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-website-engagement-79
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<blockquote cite="https://lighthousedata.io/data/personalized-website-engagement-79" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumer agreement rate for customers<br><small>Source: Marketo (2019) · <a href="https://lighthousedata.io/data/personalized-website-engagement-79" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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