B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

33.9%

33.9% -- campaign response improvement for Printers' customers using personalized (VDP) marketing pieces (2007)

Name: Campaign Response Improvement Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-14

2007 · Cygnus Business Media (Printing News)

Printers' customers experience a 33.9% improvement in response time when using personalized marketing pieces.

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Attribution: Cygnus Business Media (Printing News) View source

Lighthouse Research Team

Last verified: 2026-09-14 · How we verify data →

Source verified Evidence graded

Value

33.9%

Unit

Percentage

Data Vintage

2007

Entity

Printers' customers using personalized (VDP) marketing pieces

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Cygnus Business Media (Printing News) Primary Tier C

http://dpsmagazine.com/Content/ContentCT.asp?P=791&cmpyNm=EFI ↗

Confidence: 48/100 Vintage: 2007 Channel: Common Crawl

Source Article

News

Original Research

Cygnus Business Media (Printing News) · Original study ↗

Methodology

Cited from a Cygnus Business Media publication (Printing News) article; source states 'improved response time' for recipients of personalized marketing pieces

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Printers' customers using personalized (VDP) marketing pieces: 33.9% campaign response improvement. Source: Cygnus Business Media (Printing News) (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-marketing-response-improvement

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<blockquote cite="https://lighthousedata.io/data/personalized-marketing-response-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33.9%</strong> -- campaign response improvement for Printers' customers using personalized (VDP) marketing pieces<br><small>Source: Cygnus Business Media (Printing News) (2007) · <a href="https://lighthousedata.io/data/personalized-marketing-response-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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