B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
28%
28% -- campaign response improvement for sellers using AI personalization (2025)
Sellers who use AI to personalise marketing campaigns experience a 28% improvement in responses.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
itconsultants.ai
Primary
Tier C
https://www.itconsultants.ai/blog/ai-in-sales/ ↗
Source Article
Reinvent how sales teams close deals, automate prospecting tasks, and generate leads using AI in marketing and sales. What was once a rumour of automation and innovation has become a common application in various sales and marketing workflows, automating routine tasks, improving accuracy, and person…
Original Research
itconsultants.ai
· Original study ↗
Methodology
Cited as 'research on the ROI of AI'
Methodology documented
Segmentation
Industrymarketing
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Plain Text
sellers using AI personalization: 28% campaign response improvement. Source: itconsultants.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalization-response-improvement
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<blockquote cite="https://lighthousedata.io/data/ai-personalization-response-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- campaign response improvement for sellers using AI personalization<br><small>Source: itconsultants.ai (2025) · <a href="https://lighthousedata.io/data/ai-personalization-response-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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