B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- unique click rate lift for Personalized email campaigns (2023)
Personalized emails generate a 41% higher unique click rate compared to non-personalized emails.
- Secondary citation with unreferenced primary research source
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
blog.eventsmart.com
Primary
Tier C
https://blog.eventsmart.com/2023/03/31/event-invitation-email/ ↗
Source Article
How to Craft Your Perfect Event Invitation Email From Scratch: Tips and 6 Free Invitation Email Templates
Event creators, event organizers, and event marketers know that event invitation emails are hard to write. However, if done right, an event invitation email will lead to successful event promotion. On the other hand, if done wrong, it will lead to a waste of effort and poor return on investment.
Eve…
Original Research
blog.eventsmart.com
· Original study ↗
Methodology
Vendor blog citing unnamed 'statistics about email marketing'; states personalized emails have a 41% higher unique click rate compared to non-personalized emails. Original study not identified or attributed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized email campaigns: 41% unique click rate lift. Source: blog.eventsmart.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-unique-click-rate-uplift-41
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<blockquote cite="https://lighthousedata.io/data/personalized-email-unique-click-rate-uplift-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- unique click rate lift for Personalized email campaigns<br><small>Source: blog.eventsmart.com (2023) · <a href="https://lighthousedata.io/data/personalized-email-unique-click-rate-uplift-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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