B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
41%
41% -- unique click rate lift for Personalized promotional emails (2024)
Personalized promotional emails generate 41% higher unique click rates compared to non-personalized emails according to Experian.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Experian
Primary
Tier C
https://passivetactics.com/how-to-maximize-email-open-rates-for-your-sales-funnel/ ↗
Source Article
How To Maximize Email Open Rates for Your Sales Funnel?
Imagine your email inbox as a treasure chest waiting to be unlocked, revealing the hidden gems of potential sales and conversions. With every email you send out, there is an opportunity for that treasure chest to burst open with excitement and engagement. But how can you ensure that your emails are …
Original Research
Experian
· Original study ↗
Methodology
Experian study cited by secondary blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized promotional emails: 41% unique click rate lift. Source: Experian (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/experian-personalized-promo-ctr-lift-41
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<blockquote cite="https://lighthousedata.io/data/experian-personalized-promo-ctr-lift-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- unique click rate lift for Personalized promotional emails<br><small>Source: Experian (2024) · <a href="https://lighthousedata.io/data/experian-personalized-promo-ctr-lift-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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