B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

26%

26% -- open rate increase from personalization for email marketing (2025)

2025  · Campaign Monitor

Tailored emails increase open rates by 26%, according to Campaign Monitor.

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Attribution: Campaign Monitor View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2025
Entity
email marketing
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Campaign Monitor Primary Tier C
https://limitless.center/lead-generation-strategies-for-financial-services-companies-a-comprehensive… ↗
Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Lead Generation Strategies for Financial Services Companies: A Comprehensive Guide
In the fast-paced, trust-driven world of financial services, generating high-quality leads is the cornerstone of sustainable growth. Whether you’re a financial advisor, insurance provider, wealth management firm, or fintech innovator, your ability to attract and convert prospects can make or break y…
Original Research
Campaign Monitor · Original study ↗

Cited as Campaign Monitor; secondary citation

Methodology documented
Industrymarketing
Plain Text
email marketing: 26% open rate increase from personalization. Source: Campaign Monitor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-open-rate-26
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<blockquote cite="https://lighthousedata.io/data/personalized-email-open-rate-26" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- open rate increase from personalization for email marketing<br><small>Source: Campaign Monitor (2025) · <a href="https://lighthousedata.io/data/personalized-email-open-rate-26" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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