B
Evidence Grade B
Graded
under review
Safe to Cite
Current
26%
26% -- open rate increase from personalization for email marketing campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vision6.com.au
Primary
Tier C
http://www.vision6.com.au/blog/writing-good-email-subject-lines/ ↗
Source Article
Writing Good Email Subject Lines
Original Research
vision6.com.au
· Original study ↗
Methodology
Cited statistic on subject line personalization
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
email marketing campaigns: 26% open rate increase from personalization. Source: vision6.com.au (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-open-rate-lift-26
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<blockquote cite="https://lighthousedata.io/data/personalization-open-rate-lift-26" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- open rate increase from personalization for email marketing campaigns<br><small>Source: vision6.com.au (2026) · <a href="https://lighthousedata.io/data/personalization-open-rate-lift-26" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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