B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- conversion rate lift from personalization for personalized email campaigns (2025)
Using personalised emails alongside well-defined client profiles can increase conversions by 10%.
- Secondary citation of HubSpot research without underlying study methodology or date details
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://yourleadmachine.co.uk/how-to-define-attract-your-ideal-customer-profile-icp/ ↗
Source Article
How to Define & Attract Your Ideal Customer Profile (ICP) – Your Lead Machine
November 10, 2025
The Importance of Getting Your Audience Right
Your audience isn’t just a list of names; it’s the foundation of every marketing message, every piece of content, and every lead you generate.
When done right, defining your Ideal Customer Profile (ICP) doesn’t just help you find more l…
Original Research
HubSpot
· Original study ↗
Methodology
Lift attributed to using personalised emails alongside well-defined client profiles; cited from HubSpot via third-party blog, methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized email campaigns: 10% conversion rate lift from personalization. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-conversion-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-email-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- conversion rate lift from personalization for personalized email campaigns<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/personalized-email-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.