B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
10%
10% -- conversion rate lift from personalization for B2B email outreach messages (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
proinfluent.com
Primary
Tier C
https://www.proinfluent.com/en/phoning-btob/ ↗
Source Article
BtoB phoning: all the tips for an infallible business script •
Often perceived as “intrusive” or even “old school”, BtoB phoning still remains the most used method for prospecting. A simple and effective method for bonding with the decision maker, securing an appointment and, the holy grail, selling your product or service. But for that, telephone prospecting r…
Original Research
proinfluent.com
· Original study ↗
Methodology
Personalizing message with recipient's name; original study not named in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B email outreach messages: 10% conversion rate lift from personalization. Source: proinfluent.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-conversion-lift-10pct
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<blockquote cite="https://lighthousedata.io/data/personalization-conversion-lift-10pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- conversion rate lift from personalization for B2B email outreach messages<br><small>Source: proinfluent.com (2025) · <a href="https://lighthousedata.io/data/personalization-conversion-lift-10pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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