B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
30%
30% -- customer engagement increase for personalized communications (2019)
Personalized communications can improve engagement by up to 30%.
- Maximum/ceiling figure ('up to 30%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Smith et al.
Primary
Tier A
https://www.seangarner.co/blog/mastering-branding-strategies-for-small-companies-to-thrive ↗
Source Article
Mastering Branding Strategies for Small Companies to Thrive
Mastering Branding Strategies for Small Companies to Thrive
In today’s highly competitive market, small businesses must differentiate themselves and capture attention quickly to thrive, with many turning to a small business marketing agency for expert guidance. Effective branding strategies enhance …
Original Research
Smith et al.
· Original study ↗
Methodology
Study by Smith et al. (2019)
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
personalized communications: 30% customer engagement increase. Source: Smith et al. (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-communications-improve-engagement
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<blockquote cite="https://lighthousedata.io/data/personalized-communications-improve-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- customer engagement increase for personalized communications<br><small>Source: Smith et al. (2019) · <a href="https://lighthousedata.io/data/personalized-communications-improve-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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