B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- sales increase from personalization for businesses with personalized online experiences (2025)
Businesses that personalize online experiences see an average increase of 20% in sales according to a 2025 Gartner report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier C
https://applaunchpartners.com/pre-order-domination-marketing-in-2026/ ↗
Source Article
2026 Pre
Original Research
Gartner
· Original study ↗
Methodology
Cited as a 2025 Gartner report; methodology not described in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses with personalized online experiences: 20% sales increase from personalization. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-sales-increase-gartner-2025
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<blockquote cite="https://lighthousedata.io/data/personalization-sales-increase-gartner-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- sales increase from personalization for businesses with personalized online experiences<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/personalization-sales-increase-gartner-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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