B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- revenue lift from personalization for brands using personalization at scale (2022)
Personalization at scale can increase revenues by 5 to 15 percent.
- Source reports a range of 5 to 15 percent
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://www.darkroomagency.com/observatory/why-loyalty-programs-fail-without-retention-marketing-str… ↗
Source Article
Why Loyalty Programs Fail Without Strategy
RETENTION MARKETING
Why Loyalty Programs Fail Without Retention Marketing Strategy
Written by Darkroom leardership
TL;DR
Loyalty programs do not fail because customers dislike rewards. They fail because most brands treat them as add-ons instead of operating systems. Points and tiers on their own do …
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey 2022 report; range 5-15%, midpoint extracted
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
brands using personalization at scale: 5% revenue lift from personalization. Source: McKinsey (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-revenue-lift-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-revenue-lift-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- revenue lift from personalization for brands using personalization at scale<br><small>Source: McKinsey (2022) · <a href="https://lighthousedata.io/data/personalization-revenue-lift-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.