B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- revenue lift from personalization for personalization-leading companies (2025)
Companies that lead in personalization generate 40% more revenue from personalization activities compared to slower-growing peers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier B
https://www.sharecrm.com/blog/the-hidden-costs-of-legacy-crm-why-modern-saas-is-more-affordable/ ↗
Source Article
Legacy CRM Costs: Why Modern SaaS CRM Costs Less
TL;DR: Legacy CRM often looks cheaper because the software is already installed, but maintenance, integrations, upgrades, security, and low adoption can make it more expensive than modern SaaS CRM.
Legacy CRM systems can feel financially safe because the original investment has already been made. Th…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research cited by ShareCRM
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalization-leading companies: 40% revenue lift from personalization. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-revenue-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-revenue-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- revenue lift from personalization for personalization-leading companies<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/personalization-revenue-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.