B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- revenue lift from personalization for brands using personalization in customer journey (2025)
Personalization in the customer journey can lift revenues by 10-20%.
- Source reports a range of 10-20%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey
Primary
Tier C
https://1teamsummit.com/how-today-s-brands-deliver-on-emotion-trust-and-innovation ↗
Source Article
How Today’s Brands Deliver on Emotion, Trust and Innovation - Summit - "1 Team 1 Summit"
How Today’s Brands Deliver on Emotion, Trust and Innovation
In today’s marketplace, consumers have more choice than ever before. From the apps on their phones to the aisles of their favorite retailers, nearly every category is saturated with options. For brands, standing out isn’t just about what’s …
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey research cited by Summit blog; range 10-20%, midpoint extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands using personalization in customer journey: 10% revenue lift from personalization. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-revenue-lift-10-20
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<blockquote cite="https://lighthousedata.io/data/personalization-revenue-lift-10-20" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- revenue lift from personalization for brands using personalization in customer journey<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/personalization-revenue-lift-10-20" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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