B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- lifetime value lift for mobile app users (2025)
Personalized experiences in mobile apps can increase lifetime value (LTV) by up to 25% according to an eMarketer report.
- Upper bound ('up to 25%')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://applaunchpartners.com/ai-app-innovation-5-steps-to-2026-engagement-gains/ ↗
Source Article
AI App Innovation: 5 Steps to 2026 Engagement Gains
Original Research
eMarketer
· Original study ↗
Methodology
Cited from an eMarketer report on AI in mobile apps; methodology not detailed in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile app users: 25% lifetime value lift. Source: eMarketer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalization-ltv-lift-25
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalization-ltv-lift-25" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- lifetime value lift for mobile app users<br><small>Source: eMarketer (2025) · <a href="https://lighthousedata.io/data/personalization-ltv-lift-25" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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