B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
14%
14% -- lifetime value lift for Frido (D2C brand) (2025)
Frido achieved a 14% increase in customer lifetime value (LTV) through perfectly-timed cross-sold items on WhatsApp.
- Single vendor case study result
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Retner
Primary
Tier B
https://retner.ai/case-studies/frido ↗
Source Article
Frido Case Study: 35% Fewer Support Tickets with WhatsApp AI | Retner
Case Study View
Frido reduced
support tickets by 35%
and scaled D2C education with AI WhatsApp journeys
"Our products are highly engineered, meaning post-purchase education is crucial. Retner's WhatsApp flows allowed us to deliver exactly what our customers need, exactly when they need it. The reduc…
Original Research
Retner
· Original study ↗
Methodology
Vendor case study, single-company result, self-reported
Methodology documented
Segmentation
IndustryD2C
RoleAll marketers
Cite this stat
Plain Text
Frido (D2C brand): 14% lifetime value lift. Source: Retner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/frido-ltv-lift
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<blockquote cite="https://lighthousedata.io/data/frido-ltv-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- lifetime value lift for Frido (D2C brand)<br><small>Source: Retner (2025) · <a href="https://lighthousedata.io/data/frido-ltv-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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