B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- purchase lift for personality-targeted ads (2018)
Personality-targeted persuasive appeals matched to extraversion or openness-to-experience levels resulted in up to 50% more purchases than mismatching or unpersonalized counterparts.
- Source states 'up to 50% more purchases'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Proceedings of the National Academy of Sciences
Primary
Tier B
http://saltydroid.info/digital-mass-psychological-targeting/ ↗
Source Article
Digital Mass Psychological Targeting
Digital Mass Psychological Targeting
08 May 2018 :: by Jason Jones :: CommentsIn this bit of science published in the Proceedings of the National Academy of Sciences, the above cute ads were tailored to individuals’ personality characteristics.
Persuasive appeals that were matched to people’s extrav…
Original Research
Proceedings of the National Academy of Sciences
· Original study ↗
Methodology
Experimental study published in Proceedings of the National Academy of Sciences comparing personality-matched vs mismatched/unpersonalized ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personality-targeted ads: 50% purchase lift. Source: Proceedings of the National Academy of Sciences (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personality-matched-ads-purchase-lift-pnas
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<blockquote cite="https://lighthousedata.io/data/personality-matched-ads-purchase-lift-pnas" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- purchase lift for personality-targeted ads<br><small>Source: Proceedings of the National Academy of Sciences (2018) · <a href="https://lighthousedata.io/data/personality-matched-ads-purchase-lift-pnas" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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