B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
44%
44% -- purchase lift for Jules.fr (2010)
In an A/B test by Jules.fr comparing clothes shown on a human model versus picture of garment only, the winning variant led to 44% more purchases.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WhichTestWon
Primary
Tier B
http://www.conversionista.com/top-6-picks-from-whichtestwon-awards/ ↗
Source Article
Top 6 Picks from WhichTestWon Awards
Top 6 Picks from WhichTestWon Awards
If you are not already doing it – Subscribe to WhichTestWon. Each week, you can try to guess the winner in a real-world AB test.
This week they hosted the “WhichTestWon Awards” – Last year’s best testing project. Here are my favorites:
1. Avis
This is a good exam…
Original Research
WhichTestWon
· Original study ↗
Methodology
A/B test result from WhichTestWon Awards
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Jules.fr: 44% purchase lift. Source: WhichTestWon (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jules-model-vs-garment-purchases
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<blockquote cite="https://lighthousedata.io/data/jules-model-vs-garment-purchases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- purchase lift for Jules.fr<br><small>Source: WhichTestWon (2010) · <a href="https://lighthousedata.io/data/jules-model-vs-garment-purchases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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