B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

3.81%

3.81% -- open rate lift for MailerLite A/B test (2025)

Name: Open Rate Lift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-15

2025 · MailerLite

In a MailerLite A/B test, using a personalized sender name resulted in 3.81% more opens.

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Attribution: MailerLite View source

Lighthouse Research Team

Last verified: 2026-09-15 · How we verify data →

Source verified Evidence graded

Value

3.81%

Unit

Percentage

Data Vintage

2025

Entity

MailerLite A/B test

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

66/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

MailerLite Primary Tier A

https://no.qrcodechimp.com/60-email-marketing-stats-2022/ ↗

Confidence: 57/100 Vintage: 2025 Channel: Deep Crawl

Source Article

30+ Email Marketing Statistics You Must Know | QRCodeChimp

E-post er fortsatt en av få markedsføringskanaler der bedrifter kan kommunisere direkte med kunder, kontrollere publikumsrelasjonene sine og koble kampanjer til potensielle kunder, kjøp, kundebevaring og inntekter. Men måten e-postytelse måles på har endret seg. Apple Mail Privacy Protection har gjo…

Original Research

MailerLite · Original study ↗

Methodology

A/B test using personalized sender name

Methodology documented

Segmentation

IndustryEmail Marketing RoleAll marketers Channelemail

Cite this stat

Plain Text

MailerLite A/B test: 3.81% open rate lift. Source: MailerLite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personal-sender-name-opens-lift

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<blockquote cite="https://lighthousedata.io/data/personal-sender-name-opens-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.81%</strong> -- open rate lift for MailerLite A/B test<br><small>Source: MailerLite (2025) · <a href="https://lighthousedata.io/data/personal-sender-name-opens-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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