B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- average conversion rate lift for Persado Motivation AI platform (2022)
Persado Motivation AI can help brands achieve an average 40 percent higher conversion rate from their marketing campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Persado
Primary
Tier B
https://www.persado.com/articles/customer-centric-marketing/ ↗
Source Article
5 Steps to Launch a Customer-Centric Marketing Strategy | Persado
COVID-19 changed consumer sentiment and behavior globally, resulting in new consumer preferences and habits. That was one of the key takeaways from a 2021 Boston Consulting Group (BCG) report, which also said that brands need to gain a data-driven understanding of what influences consumer choice. Th…
Original Research
Persado
· Original study ↗
Methodology
Persado vendor claim
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Persado Motivation AI platform: 40% average conversion rate lift. Source: Persado (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/persado-avg-conversion-lift
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<blockquote cite="https://lighthousedata.io/data/persado-avg-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- average conversion rate lift for Persado Motivation AI platform<br><small>Source: Persado (2022) · <a href="https://lighthousedata.io/data/persado-avg-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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