B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
23%
23% -- average conversion rate lift for Pilothouse Amazon client accounts (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2022
Entity
Sample Size
24
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Pilothouse Digital
Primary
Tier B
https://www.pilothouse.co/post/data-to-dollars-maximizing-profit-with-amazons-native-a-b-testing-too… ↗
Source Article
Data to Dollars: Maximizing Profit with Amazon’s Native A/B Testing Tool - Pilothouse Digital
Data to Dollars: Maximizing Profit with Amazon’s Native A/B Testing Tool
Not as fast as their delivery service, but worth the wait.
We asked Rob Russell, Head of our Amazon team: Is eight weeks too long to wait for data results from Amazon’s native A/B testing tool?
“Honestly, no. Data-backed decisi…
Original Research
Pilothouse Digital
· Original study ↗
Methodology
First-party agency analysis reviewing 24 recent Amazon A/B tests (native Manage Your Experiments tool) run for client accounts. Self-reported results. No explicit publication date stated; vintage approximated as publication year.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pilothouse Amazon client accounts: 23% average conversion rate lift. Source: Pilothouse Digital (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-ab-test-avg-conversion-lift
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<blockquote cite="https://lighthousedata.io/data/amazon-ab-test-avg-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- average conversion rate lift for Pilothouse Amazon client accounts<br><small>Source: Pilothouse Digital (2022) · <a href="https://lighthousedata.io/data/amazon-ab-test-avg-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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