B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- performance max adoption rate for Google Ads advertisers using Performance Max (2024)
Performance Max adoption among advertisers stood at 60% in 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rudys.AI
Primary
Tier C
https://www.tisdigitech.com/blog/best-ppc-strategies-to-improve-roi/ ↗
Source Article
11 Best PPC Strategies to Improve ROI in 2026 | TIS
Paid advertising in 2026 rewards precision and punishes guesswork. Cost-per-click is up, AI Overviews are reshaping informational search, and platforms now expect advertisers to feed them clean conversion signals rather than just bid higher. Yet the businesses that treat paid media as a structured d…
Original Research
Rudys.AI
· Original study ↗
Methodology
Rudys.AI compiled industry benchmark data as cited by TIS Digitech; Performance Max adoption climbed from 60% to 71% of advertisers between 2024 and 2025
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 60% | |
| 2025 | 71% | +18.3% |
Segmentation
IndustryFinTech
RegionGlobal
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Google Ads advertisers using Performance Max: 60% performance max adoption rate. Source: Rudys.AI (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/performance-max-adoption-rate-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/performance-max-adoption-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- performance max adoption rate for Google Ads advertisers using Performance Max<br><small>Source: Rudys.AI (2024) · <a href="https://lighthousedata.io/data/performance-max-adoption-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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