B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
71%
71% -- performance max adoption rate for agency and in-house advertisers (2026)
According to a Fluency survey of over 170 agency and in-house advertisers, 71% use Performance Max.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
71%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
170
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Fluency
Primary
Tier A
https://mrs.digital/blog/what-is-cross-network-in-ga4/ ↗
Source Article
What is Cross Network in GA4? Benefits & Function
Within digital marketing, particularly paid, measuring campaign performance is essential. It’s impossible to optimise a marketing strategy, allocate budgets or test ad assets if you don’t know how your ad campaigns are performing relative to each other.
Yet, user journeys are not linear. Every user …
Original Research
Fluency
· Original study ↗
Methodology
Fluency survey of over 170 agency and in-house advertisers
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
agency and in-house advertisers: 71% performance max adoption rate. Source: Fluency (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/performance-max-adoption-2026
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<blockquote cite="https://lighthousedata.io/data/performance-max-adoption-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>71%</strong> -- performance max adoption rate for agency and in-house advertisers<br><small>Source: Fluency (2026) · <a href="https://lighthousedata.io/data/performance-max-adoption-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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