B Evidence Grade B Graded under review Safe to Cite Dated

60%

60% -- percentage of global population using social media for global population (2022)

Name: Percentage Of Global Population Using Social Media Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-08

2022 · Marketer

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Attribution: Marketer View source

Lighthouse Research Team

Last verified: 2026-07-08 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2022

Entity

global population

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Marketer Primary Tier A

https://marketer.ua/why-does-smm-need-business/ ↗

Confidence: 1/100 Vintage: 2022 Channel: Cc Extraction

Source Article

Пряма комунікація, реклама, швидкі реакції на кризу. Навіщо SMM потрібен бізнесу? • Marketer

У 2022 році у світі буде 3,96 мільярда користувачів соціальних мереж, що на 4,8% більше, ніж рік тому — принаймні, так говорять результати останніх досліджень. Це означає, що майже 60% населення планети зараз мають хоча б один обліковий запис в одній соціальній мережі чи месенджері. Чому SMM потрібе…

Original Research

Marketer · Original study ↗

Methodology

Results from recent studies

Methodology documented

Trend Over Time

Period	Value	Change
2022 (current)	60%
2023	40%	-33.3%

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

global population: 60% percentage of global population using social media. Source: Marketer (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/percentage-of-global-population-using-social-media-2022

HTML Embed

<blockquote cite="https://lighthousedata.io/data/percentage-of-global-population-using-social-media-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- percentage of global population using social media for global population<br><small>Source: Marketer (2022) · <a href="https://lighthousedata.io/data/percentage-of-global-population-using-social-media-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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