B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
40%
40% -- percentage of global population using social media for global population (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
67
Source
We Are Social
Primary
Tier A
https://decibelblue.com/how-to-incorporate-influencers-in-your-digital-marketing-e-commerce-strategy… ↗
Source Article
How to Incorporate Influencers in Your Digital Marketing & E-Commerce Strategy | Decibel Blue Creative Marketing & PR
We’ve all heard the term “social media influencer,” but who exactly are these elusive creatures? In the simplest of terms, influencers are people with a significant social media following who might be able to “influence” a follower’s purchasing decision. As the prevalence of social media continues t…
Original Research
We Are Social
· Original study ↗
Methodology
We Are Social's recent statshot
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 60% | |
| 2023 (current) | 40% | -33.3% |
Segmentation
Channelrss_feed
Cite this stat
Plain Text
global population: 40% percentage of global population using social media. Source: We Are Social (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-social-media-population-percentage
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<blockquote cite="https://lighthousedata.io/data/global-social-media-population-percentage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- percentage of global population using social media for global population<br><small>Source: We Are Social (2023) · <a href="https://lighthousedata.io/data/global-social-media-population-percentage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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