B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- sales growth for PepsiCo (2023)
PepsiCo achieved an 80% increase in sales during the 12-year tenure of former CEO Indra Nooyi by using design thinking to guide decisions.
- Attributed to former CEO Indra Nooyi; single-company anecdotal claim
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
getwebinc.com
Primary
Tier C
https://getwebinc.com/ultimate-guideline-to-ux-design-thinking-process/ ↗
Source Article
UX Design Thinking Process | Ultimate Guideline In 2023
UI/UX Design
Design thinking in UX is a systematic approach that involves thinking about the user’s pain points and needs, and what their user experience will be when developing a tech solution.
It can help boost your business by improving the usability of your product and making it easier for the a…
Original Research
getwebinc.com
· Original study ↗
Methodology
Attributed to former PepsiCo CEO Indra Nooyi; single-company anecdote
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PepsiCo: 80% sales growth. Source: getwebinc.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pepsico-design-thinking-sales-increase-80
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<blockquote cite="https://lighthousedata.io/data/pepsico-design-thinking-sales-increase-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- sales growth for PepsiCo<br><small>Source: getwebinc.com (2023) · <a href="https://lighthousedata.io/data/pepsico-design-thinking-sales-increase-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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