B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
2.1%
2.1% -- sales growth for Kellogg's Rice Krispies Treats (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.1%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
79
Source
Effective Marketing
Primary
Tier A
https://www.effectivemc.com/food-marketing-case-studies ↗
Source Article
Battle for shoppers heats up as grocery price inflation hits new high, Kantar reports
Grocery price inflation has climbed again to reach 17.5% over the four weeks to 19 March 2023, a new record based on Kantar’s market data. Households are now facing an £837 increase in their annual bills if they don’t change their shopping behaviours. Take-home grocery sales more widely grew by 8.6%…
Original Research
Effective Marketing
· Original study ↗
Methodology
GSTV/IRI report shows sales results.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Kellogg's Rice Krispies Treats: 2.1% sales growth. Source: Effective Marketing (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gstv-iri-sales-growth-2021
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<blockquote cite="https://lighthousedata.io/data/gstv-iri-sales-growth-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.1%</strong> -- sales growth for Kellogg's Rice Krispies Treats<br><small>Source: Effective Marketing (2021) · <a href="https://lighthousedata.io/data/gstv-iri-sales-growth-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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