B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$20,000,000
$20,000,000 -- marketing campaign spend for Pepsi Refresh Project (2010)
Pepsi invested $20 million into its cause-based social media campaign, the Refresh Project, instead of airing Super Bowl ads.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$20,000,000
Unit
Currency Usd
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMNews
Primary
Tier B
http://prbreakfastclub.com/2010/01/11/pepsi-superbowl-10/ ↗
Source Article
PRBreakfastClub
Original Research
DMNews
· Original study ↗
Methodology
Campaign investment reported via DMNews; cited by PRBreakfastClub blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pepsi Refresh Project: $20,000,000 marketing campaign spend. Source: DMNews (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pepsi-refresh-project-investment-2010
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pepsi-refresh-project-investment-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$20,000,000</strong> -- marketing campaign spend for Pepsi Refresh Project<br><small>Source: DMNews (2010) · <a href="https://lighthousedata.io/data/pepsi-refresh-project-investment-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.