B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

$100,000,000

$100,000,000 -- marketing campaign spend for Cisco (2013)

Name: Marketing Campaign Spend Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-20

2013 · Education Dive

Cisco launched a $100 million marketing campaign featuring the tagline 'Tomorrow Starts Here'.

Campaign launched December 10, 2012

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Attribution: Education Dive View source

Lighthouse Research Team

Last verified: 2026-09-20 · How we verify data →

Source verified Evidence graded

Value

$100,000,000

Unit

Currency Usd

Data Vintage

2013

Entity

Cisco

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Education Dive Primary Tier B

http://www.educationdive.com/news/east-carolina-u-sues-cisco-over-catchphrase/89048/ ↗

Confidence: 53/100 Vintage: 2013 Channel: Common Crawl

Source Article

East Carolina U. sues Cisco over catchphrase

Original Research

Education Dive · Original study ↗

Methodology

Company marketing campaign expenditure reported in news article; campaign launched Dec 10, 2012 with 'Tomorrow Starts Here' tagline.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Cisco: $100,000,000 marketing campaign spend. Source: Education Dive (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cisco-marketing-campaign-100m-2013

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<blockquote cite="https://lighthousedata.io/data/cisco-marketing-campaign-100m-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$100,000,000</strong> -- marketing campaign spend for Cisco<br><small>Source: Education Dive (2013) · <a href="https://lighthousedata.io/data/cisco-marketing-campaign-100m-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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