B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- email unique click rate for The Penny Hoarder Food newsletter (2017)
The Penny Hoarder Food weekly niche newsletter achieved an average unique click rate of 13%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data Axle
Primary
Tier B
https://www.data-axle.com/resources/case-studies/how-penny-hoarder-stepped-its-email-game/ ↗
Source Article
Penny Hoarder
How the Penny Hoarder stepped up its email game
Frugal roots
The Penny Hoarder started as a small personal finance blog established in December 2010 by CEO and founder, Kyle Taylor, as a way to document his mission to whittle away at his personal debt and share his knack for finding unusual ways to …
Original Research
Data Axle
· Original study ↗
Methodology
Average unique click rate for the weekly niche Food newsletter, reported roughly eight months after the December 2016 ESP migration.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
The Penny Hoarder Food newsletter: 13% email unique click rate. Source: Data Axle (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/penny-hoarder-food-newsletter-click-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/penny-hoarder-food-newsletter-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- email unique click rate for The Penny Hoarder Food newsletter<br><small>Source: Data Axle (2017) · <a href="https://lighthousedata.io/data/penny-hoarder-food-newsletter-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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