B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
2.3%
2.3% -- email unique click rate for Industry-wide email marketing (DMA benchmarking panel) (2024)
According to the DMA Email Benchmarking Report 2025, industry-wide unique click rates reached 2.3% in 2024.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
2.3%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Data & Marketing Association (DMA)
Primary
Tier C
https://maestra.io/blog/q-and-a/how-to-build-ecommerce-email-templates ↗
Source Article
How to Build Ecommerce Email Templates
How to Build Ecommerce Email Templates
An ecommerce email template is a pre-built structure of reusable blocks (header, hero image, content area, product grid, CTAs, and footer) that you customize for each send instead of designing from scratch. The right template cuts production time from days to h…
Original Research
Data & Marketing Association (DMA)
· Original study ↗
Methodology
Unique click rates 'barely moved' while open rates climbed, per DMA Email Benchmarking Report 2025 as cited by Maestra
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Industry-wide email marketing (DMA benchmarking panel): 2.3% email unique click rate. Source: Data & Marketing Association (DMA) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dma-industry-email-unique-click-rate-2024
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<blockquote cite="https://lighthousedata.io/data/dma-industry-email-unique-click-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.3%</strong> -- email unique click rate for Industry-wide email marketing (DMA benchmarking panel)<br><small>Source: Data & Marketing Association (DMA) (2024) · <a href="https://lighthousedata.io/data/dma-industry-email-unique-click-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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