B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
83%
83% -- site visit growth rate for Pegasus Airlines (2025-08)
Pegasus Airlines experienced an 83% increase in the total number of generated site visits by adding Quality Traffic search banner ad campaigns to their retargeting campaigns.
- Measures RTB House Quality Traffic campaigns using Search Banners against simultaneously running retargeting campaigns
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2025-08
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RTB House
Primary
Tier A
https://www.rtbhouse.com/case-studies/pegasus-airlines-increases-visits-by-83percent-using-search-ba… ↗
Source Article
Pegasus airlines - case study | RTB House
Pegasus Airlines Case study
Pegasus Airlines Increases Visits by 83% Using Search Banner Ads
Quality Traffic drives results for a leading low-cost airline.
More total site visits*
Cost-per-click improvement over static ads
More clicks on interactive Search Banners
*All stats measure RTB House Qualit…
Original Research
RTB House
· Original study ↗
Methodology
Vendor case study; measured against RTB House's simultaneously running retargeting campaigns from June to August 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pegasus Airlines: 83% site visit growth rate. Source: RTB House (2025-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pegasus-rtb-house-site-visits-increase-2025
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<blockquote cite="https://lighthousedata.io/data/pegasus-rtb-house-site-visits-increase-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- site visit growth rate for Pegasus Airlines<br><small>Source: RTB House (2025-08) · <a href="https://lighthousedata.io/data/pegasus-rtb-house-site-visits-increase-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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