B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11.7%
11.7% -- site visit growth rate for Bing.com (2011)
Bing.com saw an 11.7% increase in visits during the month of the 'Decode Jay-Z with Bing' campaign.
- Bing's only form of marketing during this period
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11.7%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Droga5 / Microsoft Bing
Primary
Tier B
http://www.soundslikebranding.com/?cat=314 ↗
Source Article
The Monocle Weekly: Sounds Like Branding exclusive interview
Original Research
Droga5 / Microsoft Bing
· Original study ↗
Methodology
Campaign result reported in blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bing.com: 11.7% site visit growth rate. Source: Droga5 / Microsoft Bing (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bing-visit-increase-decoded-campaign
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bing-visit-increase-decoded-campaign" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.7%</strong> -- site visit growth rate for Bing.com<br><small>Source: Droga5 / Microsoft Bing (2011) · <a href="https://lighthousedata.io/data/bing-visit-increase-decoded-campaign" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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