B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$7
$7 -- cpm for Programmatic DOOH (blended, single-SSP cross-venue) (H1 2025)
The typical blended programmatic DOOH CPM was approximately $6.53 in H1 2025 based on Place Exchange data.
- Single-SSP cross-venue average, not a beauty-specific rate
- Directional benchmark comparison
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
$7
Unit
Currency Usd
Data Vintage
H1 2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Place Exchange
Primary
Tier A
https://bdooh.com/guides/beauty-dooh-vs-influencer-and-social/ ↗
Source Article
Beauty DOOH vs influencer & social — BDOOH
Beauty DOOH vs influencer & social
When to use which for beauty audiences. An honest comparison — what social and influencer do that beauty DOOH can't, what beauty DOOH does that they can't, why their CPMs are closer than you think, and the decision framework. They're complements, not substitutes.
T…
Original Research
Place Exchange
· Original study ↗
Methodology
Single-SSP cross-venue average, not a beauty-specific rate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Programmatic DOOH (blended, single-SSP cross-venue): $7 cpm. Source: Place Exchange (H1 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pdoo-h1-2025-cpm-6-53
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pdoo-h1-2025-cpm-6-53" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$7</strong> -- cpm for Programmatic DOOH (blended, single-SSP cross-venue)<br><small>Source: Place Exchange (H1 2025) · <a href="https://lighthousedata.io/data/pdoo-h1-2025-cpm-6-53" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.