C
Evidence Grade C
Use with Hedging
Recent
$802
$802 — customer acquisition cost for paid_search_customers (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$802
Unit
Currency Usd
Data Vintage
2025
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
4
Citation Chain
50
Independence
30
Methodology
50
Freshness
95
Sources (3)
G Squared
Primary
Tier B
https://www.saashero.net/strategy/gsquared-b2b-cac-benchmarks-2026/ ↗
Source Article
Key Takeaways
- B2B SaaS CAC typically lands between $1,500 and $2,500 for growth-stage companies, with early-stage at $500 to $1,500 and mature at $2,500 to $5,000, based on G Squared 2026 benchmarks.
- Maintain LTV:CAC ratios of at least 3:1, aim for 5:1 or higher for elite performance, and keep p…
Also cited by
2026-05-01
2026-05-01
Original Research
Optifai
· Original study ↗
Methodology
Optifai benchmark
Study: Unknown
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
paid_search_customers: $802 customer acquisition cost. Source: G Squared (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/paid-search-customer-acquisition-cost-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-search-customer-acquisition-cost-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$802</strong> — customer acquisition cost for paid_search_customers<br><small>Source: G Squared (2025) · <a href="https://lighthousedata.io/data/paid-search-customer-acquisition-cost-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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