C
Evidence Grade C
Use with Hedging
Current
$1,200
$1,200 — customer acquisition cost for B2B SaaS (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
$1,200
Unit
Currency Usd
Data Vintage
2026
Entity
Study Type
Unknown
Trend
Increasing
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Sources (10)
MB Adv Agency
Primary
Tier A
https://www.mbadv.agency/local-industry-guides/it-services-managed-it-ppc-manchester-nh ↗
Source Article
IT Services PPC Manchester, NH | Google Ads Management — MB Adv Agency
IT Services & Managed IT PPC Manchester, NH
Manchester, NH hosts one of the most technology-dense business ecosystems for a sub-120,000 population city in New England — BAE Systems, DEKA Research, Oracle/NetSuite, and a defense-tech startup network create compliance requirements (DFARS, CMMC, HIPAA)…
Also cited by
2026-05-01
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2026-06-04
2026-06-12
2026-06-12
2026-06-12
Original Research
SaaSHero
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | $2 | |
| 2025 | $702 | +35000.0% |
| 2026 (current) | 60% | -91.5% |
| 2026 (current) | $1,200 | +1900.0% |
| 2026 (current) | 20% | -98.3% |
| 2026 (current) | $280 | +1300.0% |
| 2026 (current) | $200 | -28.6% |
| 2026 (current) | $1,069 | +434.5% |
| 2026 (current) | 47% | -95.6% |
| 2026 (current) | 2x | -95.7% |
| 2026 (current) | $1,200 | +59900.0% |
| 2026 (current) | $5 | -99.6% |
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B SaaS: $1,200 customer acquisition cost. Source: MB Adv Agency (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/b2b-saas-cac-2026
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<blockquote cite="https://lighthousedata.io/data/b2b-saas-cac-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,200</strong> — customer acquisition cost for B2B SaaS<br><small>Source: MB Adv Agency (2026) · <a href="https://lighthousedata.io/data/b2b-saas-cac-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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