B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- click through rate growth for US paid search advertising (Q1 2014)
Paid search click-through rates increased by 23% year-over-year in Q1 2014.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
Q1 2014
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
IgnitionOne
Primary
Tier C
https://goldpromotion.com/paid-search-sees-positive-growth/ ↗
Source Article
Paid Search Sees Positive Growth Once Again | Gold Promotion
The first quarter of 2014 again saw positive growth in Paid Search. Search engine advertising rose 8 percent year over year, according to IgnitionOne’s latest report.
The report looked at paid search trends in Q1, looking at search performance across the IgniteOne platform which is used by major bra…
Original Research
IgnitionOne
· Original study ↗
Methodology
IgnitionOne platform data, year-over-year
Methodology documented
Segmentation
Industrysem_ppc
RegionUS
Channelsearch
Cite this stat
Plain Text
US paid search advertising: 23% click through rate growth. Source: IgnitionOne (Q1 2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-ctr-growth-q1-2014
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<blockquote cite="https://lighthousedata.io/data/paid-search-ctr-growth-q1-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- click through rate growth for US paid search advertising<br><small>Source: IgnitionOne (Q1 2014) · <a href="https://lighthousedata.io/data/paid-search-ctr-growth-q1-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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