B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- click fraud rate for paid search advertising (2008-08)
Paid search advertising has a 20-50% click fraud rate.
- Reported as a range (20-50%)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2008-08
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bruce Clay (SEO Toolset Training)
Primary
Tier C
http://searchmarketingfornonprofits.wordpress.com/2008/08/22/attended-bruce-clays-seo-toolset-traini… ↗
Source Article
Attended Bruce Clay's SEO Toolset Training
Original Research
Bruce Clay (SEO Toolset Training)
· Original study ↗
Methodology
Source reports a range of 20-50%; midpoint of 35% used. Defined as advertisers paying for clicks that are not legitimate. No methodology disclosed.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid search advertising: 20% click fraud rate. Source: Bruce Clay (SEO Toolset Training) (2008-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-click-fraud-rate-2008
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<blockquote cite="https://lighthousedata.io/data/paid-search-click-fraud-rate-2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click fraud rate for paid search advertising<br><small>Source: Bruce Clay (SEO Toolset Training) (2008-08) · <a href="https://lighthousedata.io/data/paid-search-click-fraud-rate-2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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