B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
7%
7% -- conversion loss per second for Ecommerce Website (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
TruConversion
Primary
Tier B
https://www.truconversion.com/infographics/9-tips-to-reduce-page-load-time-and-improve-website-speed… ↗
Source Article
9 Tips to Reduce Page load Time and Speed Up your Website
With the launch of Google’s AMP project, the debate over web page loading time seems to have acquired a new ground altogether. Everyone seems to be in a maddening frenzy to optimize their site and reduce page load time.
But why should care about it?
Because page load time decides whether a visitor t…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-18
amraandelma.com
https://www.amraandelma.com/
2026-08-18
ir.applieddigital.com
https://ir.applieddigital.com/
2026-08-18
Original Research
TruConversion
· Original study ↗
Methodology
Study on the impact of 1 second delay in load time
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Ecommerce Website: 7% conversion loss per second. Source: TruConversion (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/page_delay_conversion_loss
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<blockquote cite="https://lighthousedata.io/data/page_delay_conversion_loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- conversion loss per second for Ecommerce Website<br><small>Source: TruConversion (2022) · <a href="https://lighthousedata.io/data/page_delay_conversion_loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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