B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- bounce probability increase for small business websites (2025)
Bounce probability increases by 90% as page load time increases from 1 to 5 seconds.
- Applies as page load time increases from 1 to 5 seconds
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Google
Primary
Tier C
https://polarismarketingsolutions.com/lead-generation-for-small-business/ ↗
Source Article
Lead Generation for Small Business: Your SWFL Guide
If you run a business in Fort Myers, you probably know the pattern. One month brings estimate requests, calls, and form fills from all directions. The next month feels flat, and nobody can tell you exactly why.
That kind of lead flow makes hiring risky and marketing frustrating. It also causes owner…
Also cited by
2026-09-24
Original Research
Google
· Original study ↗
Methodology
As page load time goes from 1 to 5 seconds; Google data cited via Thomasnet article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small business websites: 90% bounce probability increase. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/page-load-bounce-probability
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<blockquote cite="https://lighthousedata.io/data/page-load-bounce-probability" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- bounce probability increase for small business websites<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/page-load-bounce-probability" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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