B
Evidence Grade B
Graded
under review
Safe to Cite
Current
32%
32% -- bounce probability increase for Website visitors as page load time goes from 1s to 3s (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
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Original Research
Google
· Original study ↗
Methodology
Cited by KlientBoost as a Google finding on page load time vs. bounce probability; original publication date not specified in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Website visitors as page load time goes from 1s to 3s: 32% bounce probability increase. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-page-load-bounce-increase-32
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-page-load-bounce-increase-32" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- bounce probability increase for Website visitors as page load time goes from 1s to 3s<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/google-page-load-bounce-increase-32" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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