B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
32%
32% -- bounce probability increase for Website visitors (as page load time goes from 1 to 3 seconds) (2026)
Google research indicates that bounce probability increases by 32% as page load time increases from 1 to 3 seconds.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://www.atamgo.com/must-have-woocommerce-plugins/ ↗
Source Article
14 Must
Original Research
Google
· Original study ↗
Methodology
Bounce probability increase as page load time goes from 1 to 3 seconds; attributed in article to Google research.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Website visitors (as page load time goes from 1 to 3 seconds): 32% bounce probability increase. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bounce-probability-page-load-1-to-3-seconds
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<blockquote cite="https://lighthousedata.io/data/bounce-probability-page-load-1-to-3-seconds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- bounce probability increase for Website visitors (as page load time goes from 1 to 3 seconds)<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/bounce-probability-page-load-1-to-3-seconds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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