B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
57%
57% -- page load abandonment rate for online shoppers (2018)
57% of shoppers will abandon if they have to wait three seconds for a page to load.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
streammarket.co.uk
Primary
Tier C
https://streammarket.co.uk/5-tips-to-maximise-your-checkout-conversion/ ↗
Source Article
It goes without saying that attracting new customers through marketing, social media strategy, expertly crafted emails and ultimately phenomenal products, to leave the contents never to be returned to again… Is frustrating, to say the least
On average, across all industries, cart abandonment is roug…
Original Research
streammarket.co.uk
· Original study ↗
Methodology
Widely cited industry figure; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 57% page load abandonment rate. Source: streammarket.co.uk (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/page-load-abandonment-57
HTML Embed
<blockquote cite="https://lighthousedata.io/data/page-load-abandonment-57" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- page load abandonment rate for online shoppers<br><small>Source: streammarket.co.uk (2018) · <a href="https://lighthousedata.io/data/page-load-abandonment-57" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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