B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
40%
40% -- page load abandonment rate for website visitors (2025)
Around 40% of website users might abandon a site if it takes longer than 3 seconds to load.
- Estimated figure ('around 40%')
- Applies specifically when load time exceeds ~3 seconds
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Impact First
Primary
Tier B
https://www.impactfirst.co/c/seo-fundamentals ↗
Source Article
SEO Fundamentals: Key Definitions & 4 Best Practices
Kanban: Definition, 6 Rules, and its Benefits
Kanban is a crucial part of the Just in Time (JIT) system, which we discussed…
Sean Thobias
May 17, 2025In today’s digital world, having a solid online presence is vital for businesses and websites to succeed. That’s where Search Engine Optimization (SEO…
Original Research
Impact First
· Original study ↗
Methodology
Cited in article without named original study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
website visitors: 40% page load abandonment rate. Source: Impact First (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-load-40-percent-abandon
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-load-40-percent-abandon" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- page load abandonment rate for website visitors<br><small>Source: Impact First (2025) · <a href="https://lighthousedata.io/data/mobile-load-40-percent-abandon" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.